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March 14, 2020


ATC May 28th 2001 

Australia must focus on the development of more Aboriginal tourism product to meet the growing demand from international visitors, Australian Tourist Commission (ATC),
Managing Director John Morse said today. 

“Inquiries on Aboriginal tourism in ATC office overseas is growing exponentially and we need to develop this sector to ensure we can match the interest with suitable products.

“Australia needs to provide a greater depth and range of Aboriginal tourism product to meet the growing demand of international visitors who want to experience Indigenous culture during their holiday down under.

“International awareness and interest in Aboriginal tourism has increased following the Sydney Olympic Games with Aboriginal themes in the Opening and closing ceremonies and Cathy Freeman’s gold medal race receiving global media attention.

“Research indicates that between 85 to 95 per cent of international visitors to Australia wanted to experience Aboriginal tourism on subsequent visits to Australia.

Mr Morse said the ATC had formed an Aboriginal Tourism Advisory Council (ATAC) to develop the Aboriginal Tourism Marketing Strategy to be implemented by the Commission.

“This strategy will ultimately facilitate the development of national standards and product Australia wide,” he said.

“It will help to raise the awareness of cultural issues and assist in the international marketing of Aboriginal tourism experiences. “The development of a business mentor program for Aboriginal tourism businesses as well as a criteria for Aboriginal images used in international marketing initiatives will also be addressed.”

The Council will bring together leaders in Aboriginal tourism with representation from all States and Territories.

Mr Morse said the number of Aboriginal tourism products at ATE this year had increased by 50 per cent, with new product exhibiting from New South Wales and the Northern Territory.

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March 14, 2020


is distributed to over 3500 tourism operators and travel media worldwide to promote Australia’s Aboriginal cultural tourism industry through our new internet service and photo library.

It is exciting times for the Aboriginal tourism industry with a record “authentic” operators participating at the Australian Tourism Exchange (ATE) at Brisbane in May 2001 achieving an increase in demand for tours through out Australia

With the positive images projected to the world throughout the 2000 Sydney Olympics overseas buyers are now recognising the important role that Aboriginal tourism has in the Australian product range.


With overseas operators now preparing 2002/2003 brochures we distributed hundreds of authorised Aboriginal image files on CD-Rom at ATE. If you did not receive a copy please contact us.

Over the past 6 months our ABORIGINAL TOUR OPERATORS website, as the new gateway to ‘authentic Aboriginal tourism product in Australia, has had fantastic support from both the international and national tourism industry.

If you want an authentic Aboriginal product / experience from any where in Australia this site can point you in the right direction with direct email and internet links.

……Please enjoy our site and newsletter. ………Paul Ah Chee Ngala…

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